Add to Cart OR Buy Now?

November 6, 2008

What call to action should online retailers use on product detail pages to attract more clicks on such buttons? Is it Add to cart OR Buy Now? Which one do you think it works better? If you look at what top etailers are using as text on the call to action buttons, you will find […]

testing checkout progress bar design

Testing the Checkout Process – The Progress Bar Design

November 6, 2008

If you do not know where to start with improving the conversion rate of your website, here’s an idea: start by optimizing the checkout process. Very often, testing and improving this process is the low hanging fruit to increase conversions. There are various elements and methods to test the checkout process, but in this article, […]