In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text should you use on those call to action buttons that start your checkout process. Simply put, you need to display either Buy Now or Add to Cart, depending on your business objectives. Lately, I came across […]

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for. Mainly, there are two paths visitors take to find products on your site: using navigational links or using the internal […]

Shopping Cart, Shopping Bag, or Basket? How should one name this page/section of the ecommerce store? I analyzed 109 shopping cart CTAs of the top online retailers to find out some interesting facts: 1. The icon is designed either as CART or BAG: 64/109 online retailers display the cart symbol – 59% 23 display no symbol […]

When you are one of the biggest electronics manufacturers you need to make sure your website usability is great. What if someone wants to buy one of your products, comes to your website, searches for the product name, and doesn’t find the product page? How would that look like to your prospect? Like LG: Searching […]