After designing layouts for multivariate tests, I ended up with a nice collection of CTA buttons, primarily used during the checkout process for e-commerce websites. What is more interesting to me is not the buttons’ design itself, but how these buttons can influence conversion rates. Does the View Cart has a strong presence on the […]

In previous posts, I created a collection of checkout buttons and progress bars. This time I thought that you will find it useful to look at the Continue Shopping collection (from over 100 websites). One of the things I looked at, was the naming of the call to action. There were no major surprises: 85 websites […]