Can advertorials with followed links hurt your rankings?

Published: January 23, 2019

Yes, according to Google’s official documents:

“Creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines: […]

  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank” source