Is article marketing a negative ranking signal for Google?

Published: July 28, 2019

Yes, large-scale article marketing has a negative impact on Google rankings.

In 2013 Google updated the Link Schemes section of their Quality Guidelines to include large-scale article marketing as a link scheme. This means that links from article directories are ignored in the link graph and you can even get a penalty if you’re overdoing it.

“The following are examples of link schemes which can negatively impact a site’s ranking in search results: […] Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links” source

Article marketing is such an outdated tactic. Don’t do it.