Is EXIF data a Google ranking factor?

Published: November 28, 2018

Yes. According to Google’s former spokesperson, Matt Cutts, EXIF data can be a ranking signal. EXIF data is metadata that applies to images, and Google used to display this data in Image Search results.

Q: ”Does Google use EXIF data from pictures as a ranking factor?”
A: “Google is able to parse out [EXIF data] and I think we do reserve the right to use it in rankings” source