This is the story of an SEO “dinosaur” with 20 years in the field. That’s me, Traian. Nice to e-meet you!
I started playing with SEO in 1998 with a basic LAMP website that I built to sell ads. I approached the business model with the “build it and they’ll come” expectation, but it didn’t happen. Searchers couldn’t find my website because it did not rank on the first page of Yahoo! (back then it was all about Yahoo!; now you see why 20 years means in this industry and why I call myself a “dinosaurs”). So, I started learning how to attract organic traffic. I read forums, articles, newsletters and then I tested, tested and tested again. I finally made to the top five, and then …
… I discovered my passion: search engine optimization. A few years later I started being attracted to more complex SEO issues, specific to e-commerce websites.
Fast forward to today, I’m still passionate about SEO and e-commerce. Meanwhile, adding more knowledge helps me approach SEO with consideration to information architecture, user interface, site performance, and usability issues.
During my SEO travels, I worked with companies large and small, ranging from spas around the corner to multi-million e-commerce websites, succeeding in competitive niches such as jewelry, hotel bookings, and online pharma.
In the “Ecommerce SEO” course, I share a wealth of information to help you succeed with your online store.
If you want to get in touch with me, connect with me on LinkedIn.