Yes, backlinks are measured not only by quantity but quality as well (which seems to be a more and more important factor). Launched in 2012, the Penguin is a specific ranking signal that analyzes the quality of the links pointing to your site. In September 2016, Penguin became a part of the core algorithm update. […]

Google defines social engineering as “- deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards).” On Feb 3, 2006 Google announced this: “Will my site be affected? If visitors to your web site consistently see social […]

Can Google demoted rankings if the content on your AMP pages is not the same with the non-AMP pages? Yes, according to their official documentation: “these pages will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP. Additionally, we will notify the webmaster via Search console as […]

If you spam the Event markup, you’re at risk of getting a penalty from Google. Trying to trick Google into showing rich results for non-events like coupons, may trigger a manual action: “we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is […]

According to Google’s official statements, hacked websites are demoted in search results: “Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results.[…] The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users […]

Yes, according to official Google statements, page speed is a ranking factor, and it had its own update. The “Speed update” as Google calls it, is a ranking factor, affecting only pages that deliver the slowest experience to users: “we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile […]

According to multiple official Google statements, scraped content can negatively affect the rankings on Google, and can also trigger a penalty. To quote an official Google document, “Some webmasters use content taken (“scraped”) from other, more reputable sites on the assumption that increasing the volume of pages on their site is a good long-term strategy […]

Yes, according to official statements from Google, keeping expired job postings alive is against their guidelines and can trigger a penalty: We’ve recently made some changes to our Job Posting guidelines to help improve the job seeker experience. Remove expired jobs Place structured data on the job’s detail page Make sure all job details are present in […]

Yes, according to official statements from Google, if you don’t nofollow links in your guest post, you’re going against their guidelines: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: http://t.co/rc9O82fjfn — Matt Cutts (@mattcutts) March 19, 2014 Guest posts used to be a very […]

Using automated programs or services to create links to your site is against most of the search engines’ guidelines, and is a negative factor that can trigger a penalty as well. Just like automating content creation with software is outside Google’s Guidelines, creating links at scale using software is also against their guidelines. As a […]