Is the quality of backlinks a ranking signal?

July 30, 2019

Yes, backlinks are measured not only by quantity but quality as well (which seems to be a more and more important factor). Launched in 2012, the Penguin is a specific ranking signal that analyzes the quality of the links pointing to your site. In September 2016, Penguin became a part of the core algorithm update. […]

Using deceptive download buttons? Get ready for lower Google rankings

July 28, 2019

Google defines social engineering as “- deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards).” On Feb 3, 2006 Google announced this: “Will my site be affected? If visitors to your web site consistently see social […]

AMP and non-AMP content imparity penalty?

July 28, 2019

Can Google demoted rankings if the content on your AMP pages is not the same with the non-AMP pages? Yes, according to their official documentation: “these pages will not be considered for Search features that require AMP, such as the Top Stories carousel with AMP. Additionally, we will notify the webmaster via Search console as […]

Get your Event structured markup clean, or else…

July 28, 2019

If you spam the Event markup, you’re at risk of getting a penalty from Google. Trying to trick Google into showing rich results for non-events like coupons, may trigger a manual action: “we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is […]

Will your rankings suffer if your website got hacked?

July 28, 2019

According to Google’s official statements, hacked websites are demoted in search results: “Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results.[…] The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users […]